Old Web
English
Sign In
Acemap
>
Paper
>
Customer equity of Pakistani fast food restaurant: A study of attitudinal customer equity
Customer equity of Pakistani fast food restaurant: A study of attitudinal customer equity
2017
Zubair Nawaz
Muhammad Zaheer Ahmad
Salman Hussain Piracha
Muhammad Aamir Raza
Keywords:
Customer retention
Equity (finance)
Brand equity
Marketing
Finance
Customer advocacy
Transactional leadership
Fast food restaurant
Customer equity
Psychology
relationship equity
Correction
Source
Cite
Save
Machine Reading By IdeaReader
37
References
3
Citations
NaN
KQI
[]