Role Models and Entrepreneurial Intention: The Moderating Effects of Experience, Locus of Control and Self-Esteem

This article demonstrates that the impact of role models (RMs) on students’ self-efficacy and entrepreneurial intention is moderated by their entrepreneurial experience and personality variables such as self-esteem and locus of control. 276 students enrolled in an entrepreneurship education programs (EEPs) were exposed to either a positive or a negative sensitisation message by alumni who became entrepreneurs to test its impact on the students’ self-efficacy and entrepreneurial intention. Findings indicate that students with entrepreneurial experience, high self-esteem and internal locus of control are less impacted by entrepreneurial role models. We discuss the relevance and effectiveness of role models in EEPs.