The Development Strategies of Clothing Cloud Business Model

The rapid development of apparel e-commerce and traditional clothing sales model has their own advantages. Based on online multi-channel integration which is called "Cloud" model is the development trend of future clothing sales. This paper discusses the path to achieve coordinated development of apparel sales and traditional physical store sales, as well as the pricing strategy and non-price strategies. It gives sug- gestions on how these traditional retailers should correctly analyze internal and external competitive envi- ronment, combine with its own development situation to choose the right path, and develop a comprehensive scientific method system of price and non-price strategy.