Promoting Green Products Through E-Governance Ecosystem: An Exploratory Study

Green product is the future of global sustainability. The e-governance has been emerged as a form of effective and efficient strategy of the state to optimize its resources and delivery mechanism. The green product needs serious attention, encouragement, investment, and effective promotional strategies so that it gathers the desired momentum in the market. This paper has attempted to understand the basic concept of green products and its various illustrations across diversified product segments. The paper has proposed a conceptual model which is simple but effective to encourage the consumers by appropriately exercising reward-incentive mechanism. This research paper is exploratory in nature, which has been developed using various secondary information and research outcomes.