A New Perspective of Rural Tourism and Leisure Agriculture Integration: An Empirical Analysis of Rural Tourism Satisfaction and Loyalty in Dalishu Village

Tourism has become the most dynamic and promising green industry in Dalishu Village. However, with the increase of the same type of tourist areas and the addition of other theme tourism destinations, the rural tourism of Dalishu Village is facing the problem of how to develop in homogenous competition and how to maintain stable development. This is also a problem that needs to be addressed seriously in the development of rural tourism. Starting from the image perception factors, this study chooses the interaction among image perception factors, satisfaction and loyalty as a perspective, in order to identify the important factors that play a key role in tourists' satisfaction and loyalty, and to provide a new driving force for the integrated development of rural tourism in Dalishu Village.