The Digital Mobile Application of ‘Popular Now’

New millennium is exposed by Internet as a communication medium. There has been the new habit to consume information or news from conventional media to digital media. Conventional media only has two choices. First, it is challenged by technological developments. Then, it is shut down. Second, it joins developments to the improvement by converging into digital media. In fact, a digital media is not enough to get the existence of the media itself. Mobile digital applications are used as media to survive in the media industry these days. “POPULAR Now” is one of the start-up in digital mobile applications that are able to compete in the media industry in Indonesia. This application was launched at the end of 2017. It has been downloaded by more than one hundred thousand users worldwide. This research is a qualitative research through case study research method. “POPULAR Now” is one of the start-up in digital mobile applications that are able to compete in the media industry in Indonesia as adult men’s magazine. It developed from print media to the first digital adult men’s magazine in Indonesia. Thus, it is developed to mobile digital start-up that can be downloaded on smartphone.