Study on Symbol Characteristics of Advertisement Design

Advertisement design aims to publicize widely. We need to fuse some special elements in advertisement design. This paper analyzes advertisement design from the perspective of semiology so as to excavate symbol characteristics of advertisement design, i.e. understanding, pertinence, innovation, culture and communication and proposes we should better apply semiology in advertisement design based on these symbol characteristics to make advertisement design have more artistic charm. Thus, people can enhance the confidence in accepting product sale and finally achieve the promotion purpose of advertisement design while making them feel sense of beauty. 1. Foreword Advertisement design is an art type, so it inevitably has artistic characteristics of symbols. Its fundamental objective is to stimulate consumers through symbol elements in advertisements, convey some advertising information with profound meaning to consumers, penetrate the information into consumers' mind, stimulate their art reaction and finally achieve the purpose of advertising promotion.