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To do or not to do? Exploring the focal role of affective well‐being in customer participation
To do or not to do? Exploring the focal role of affective well‐being in customer participation
2019
Aswathy Ajitha Asokan
Piyush Sharma
Russel P J Kingshott
Upendra Kumar Maurya
Arshinder Kaur
Keywords:
Cognitive psychology
Well-being
Psychology
Affect (psychology)
Social psychology
customer participation
Correction
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