Research on Precision Marketing Model of Beijing Agricultural Products Under Big Data Environment

Traditional agricultural sales mode has been unable to adapt to the rapid development of Beijing agricultural economy, and there exist prospects for precision marketing of Beijing agricultural products under big data environment. This paper constructs an effective precision marketing model of Beijing agricultural products by adopting big data technology, and discusses the key aspects along with matters in the model establishment, according to the characteristics of agricultural products and the current marketing situation in Beijing. With this model, it is possible to achieve efficient docking of agricultural production and sales, and further to meet the growing high-quality demand of consumers.