Users’ Preferences for Smart Home Automation – Investigating Aspects of Privacy and Trust

Abstract Smart home automation provides residents with relief and convenience in everyday life and allows for self-determined aging in place. Yet, market penetration is offset by user concerns related to privacy and trust issues: With increasing system complexity, users may perceive a loss of control and fear technical unreliability. While barriers to acceptance in terms of privacy and trust are well understood when considered separately, they are hardly investigated in conjunction so far. We conducted a quantitative study using Adaptive Choice-Based Conjoint Analysis via an online questionnaire. We explored how aspects of privacy and trust determine the willingness to use smart homes from the perspective of (future) users (n = 137, 18 to 64 years of age), and also with respect to the level of automation and application field. Results show that semi-automated systems are rather preferred than fully automated smart home technology. The perceived reliability of automation is the most important acceptance determinant, followed by the location of data storage. Whereas the awareness to use (e.g., recommendations), the type of data, and application field are less important factors for the overall willingness to use smart homes. Findings inform scientists in the field of human-automation interaction and technical developers of smart home automation for technology innovation adapted to user needs.