DISTRIBUTION OF PETROLEUM PRODUCTS BY INDIAN OMCS: CHALLENGES IN SUPPLY-DEMAND AND PRICE

The distribution of petroleum products widely depends on policy designed by government; prices are controlled by the Government and such bodies. Another complexity to petroleum products is different prev ailing government norms. Present study has been done on distribution strategies of oil marketing companies (OMCs) by which they can cope up with high demand of petroleum products with controlled supply of petroleum crude. The study has been done in search for efficient distribution in the adverse situation of government regulated price and distribution policies. The study used exploratory approach of research which included studying objective, vision and mission of concerned OMCs. The secondary data available in the form of analyst report, annual reports, and company manual and governmental policy documents is used for content analysis to identify the critical aspects. Findings come up with demand supply crisis furthering challenges to cope with the situations. The study is limited to distribution strategy for Indian OMCs. This study is an attempt to assess the demand –supply crisis of petroleum products on the basis of analysis of distribution scenario which may help OMCs in coping with high demand of such products.