Strategic Marketing Plan of Neonatal Intensive Care Unit as Korean Strategic Big Data Business Initiative

Collecting large amounts of data is very useful in many ways, however it is only half of a larger whole. This vast amount of data needs to be analyzed and presented in such a way that it can be understood and then used by those who need it, thus the need for strong visual analytics. Development at this stage and in this environment should provide a supportive and technologically rich foundation on which to develop the technology in preparation for international expansion. We believe this can be done by providing comprehensive, collaborative, and easy to use clinical support solutions for the clinical decision makers involved in the NICU.