The effect of organisational culture on creativity and innovation processes (case study: Tondar Department of IKCO)

The automotive industry is experiencing a fast growth and new products are rapidly developed in different countries. It is highly essential for countries to encourage creativity and innovation to reduce costs and make more competitive products than the imported items. Organisational culture plays an important role in both factors. This study was intended to accurately examine the effects of the four dimensions of the Denison organisational culture model on creativity. Accordingly, the Denison organisational culture model and Randsip's creativity questionnaire were used. The statistical population was all the employees of the Tondar Department of IKCO (N = 2,600), and the sample size was 383, consisted of employees from engineering, QA, logistics and production departments. Study results showed that there were direct, positive significant relationships between creativity and the dimensions of the Denison organisational culture model (involvement, adaptability, mission and consistency). Each organisational culture dimension had a significant relationship with creativity.