Determinants of company innovation and market performance

Purpose The present study focuses on two basic determinants of company innovation, namely quality practices of top management and process quality management. The purpose of the study is to explore the impact of these determinants on product and process innovation. Determining the impact of these dimensions of innovation on the market performance of a company is also an aim of the present study. Design/methodology/approach A research study was carried out on a sample of 433 Greek manufacturing and service companies. Data was obtained through a structured questionnaire from the Chief Executive Officers of the companies. Exploratory and Confirmatory Factor Analysis is applied to extract and validate all the latent factors considered in the suggested model, while their relationships are determined through Structural Equation Modelling. Findings The analysis of the empirical data shows that both the dimensions of company innovation examined in the present study (product and process innovation) are positively i...