Old Web
English
Sign In
Acemap
>
Paper
>
Brand Personality, Self-Congruity and the Consumer-Brand Relationship
Brand Personality, Self-Congruity and the Consumer-Brand Relationship
2005
Hae-Ryong Kim
Moonkyu Lee
Francis M. Ulgado
Keywords:
Social psychology
Brand relationship
Personality
Psychology
Correction
Source
Cite
Save
Machine Reading By IdeaReader
0
References
18
Citations
NaN
KQI
[]