Green IT Adoption and Sustainable Value Creation Research-in-Progress

The sustainable organization is one that “contributes to sustainable development by simultaneously delivering economic, social, and environmental benefits” p56 (Hart and Milstein 2003). This threedimensional value is known as sustainable value. This research will examine the creation of sustainable value using green IT. We propose a model – the green IT resource based view (GIT-RBV) - that has two theoretical bases: the resource based view (RBV) of the firm (Wernerfelt 1984); and the advanced model of corporate ecological responsiveness (Bansal and Roth 2000). The GIT-RBV connects the various constructs within the green IT empirical literature, revealing three sets of antecedents – environmental, economic and legitimation factors, and two value outcomes – environmental and economic. It incorporates the constraints imposed by the natural environment in that it posits that the firm creates economic value by deliberately using its resources and capabilities to generate cost savings and revenue streams through the conservation of natural resources.