Analysis of Reward and Compensation Effect on Market Performance through Improving Motivation in PT ALLIANZ Life Indonesia Medan Branch

At present the performance of insurance agents, rewards, compensation and motivation in PT ALLIANZ Life Indonesia Medan branch is indicative of a decline in insurance agent performance. The purpose of this study was to analyze the effect of reward and compensation on the performance of marketing personnel and also the effect of reward and compensation on the performance of marketing personnel through the motivation of PT ALLIANZ Life Indonesia Medan branch. In this study a structured questionnaire instrument with a 5-point interval scale was used to measure the performance of marketing staff, reward, compensation and motivation from PT ALLIANZ Life Indonesia, Medan branch. The population in this study were 330 companies with a total sample of 60 companies. The data obtained were analyzed using multiple linear regression. This study shows that reward and compensation have a significant effect on performance.