Results of the Galileo Speed Warning Project: Incentivising Drivers to Improve the Adoption Rates of Intelligent Speed Adaptation (ISA) Technology

Intelligent Speed Adaptation technology has been around for over 20 years and large trials of several thousand participants have taken place, but adoption and growth in the availability of products and use of ISA remains low. Can reward based incentive schemes increase the levels of adoption and change driver behavior? This paper presents the results from work completed by the authors in a collaboration project called Galileo Speed Warning, partially funded under a 7th Framework program.