Quelles sont les réticences à la mise en place de la logistique verte dans les entreprises

While some companies integrate sustainable development into their management strategies with the implementation of a green supply chain, a source of competitive advantage, others are reluctant despite this competitive advantage. This article therefore exposes the reluctance of these companies to integrate the environment into their logistics chains. It is based on a qualitative survey, by questionnaires, carried out among 126 decision-makers in the agrifood sector. We show that while sustainable development influences certain companies in the sector and constitutes a source of competitive advantage, others continue to express reservations about its implementation.