AHP를 이용한 전자상거래 업체의 택배업체 선정 기준에 관한 연구

E-commerce is an expanding business area due to the significant development of Cable TV and Internet shopping malls. With the increase in the number of the shopping malls, small package express service market has also grown very rapidly. Shopping malls and vendors involving in e-commerce demand a high quality delivery service for their customers, and small package express service providers try to meet the demands. Thus, how to choose the right small package express service provider is one of the important factors to the successful business in the area of e-commerce. The purpose of this study is to find important hierarchy-factors, which affect the e-commerce firms to choose the small package express service providers. Using AHP method and survey data, we find out the factors which are considered to be important in the choice of the right small package express service provider. The relative importance of the factors is ordered by low cost, accurate and rapid delivery, respectively. The results of this study might provide some implications to small package express service providers to attain superiority over competitors.