Analysis of Strategy in Increasing Employee Productivity through the Establishment of Organizational Culture with Organizational Commitment as a Variable between in PT. Gading Mas Indah, Malang

This study aims to explain the Strategy in Increasing Employee Productivity through the various facts of Organizational Culture on Employee Productivity through a Commitment Organisasidi PT. Gading Mas Indah, Malang. This type of research is empirical research. Population in this research is all employees of PT. Gading Mas Indah, Malang as many as 60 people. The sampling technique used is census method, where all the sampled population of 60 respondents only 53 respondents that can be used as the sample because 7 of those respondents not present at the time of data retrieval research. This study uses a quantitative approach and methods of data analysis used in this research is Partial Least Square – Structural Equation Modeling (PLS-SEM) by using the application SmartPLS. Source of data used is primary data and secondary data by distributing questionnaires. The results of the research show that Organizational Culture influence on Organizational Commitment in PT Gading Mas Indah, Malang. Organizational culture influence on the Increase of Work Productivity in PT Gading Mas Indah, Malang. Organizational commitment influence the Work Productivity in PT Gading Mas Indah, Malang. Organizational culture has a positive effect on Labor Productivity through the Organizational Commitment in PT Gading Indah Mas, Malang.