Construction of power data products based on STP theory

Under the background of digital revolution, the level of power grid intelligence and automation has been improved, and a large number of data of various types have been gathered. Through the analysis of multi-source data of power grid, the new profit growth point of power grid enterprises can be mined. In this paper, the "STP theory" is introduced into the power data commodity market. Through the in-depth analysis of the three elements of power data market segmentation, target market selection and market positioning, the power data product types facing different data trading objects, such as government, power grid itself, third-party enterprises and ordinary users, are constructed. This study will provide a basis for grid companies to explore new data business model.