The Effect of Nutrition Label Literacy and Attitude towards Nutrition Label on Healthy Food Choice among Consumer in Malaysia

This study is conducted to examine the effect of nutrition label literacy and attitude towards nutrition label on healthy food choice. Data were collected from a sample of 420 respondents, aged 15 years old and above, at the Federal Territory of Putrajaya, using self-administered questionnaire. Data were analyzed using multiple linear regression analysis. The findings show that nutrition label literacy and attitude toward nutrition label have a significant influence on the healthy food choice. The effect of attitude toward nutrition label is positive, while the effect of nutrition label literacy is negative. Attitude towards nutrition label appears as a dominant variable to affect healthy food choice. The findings provide useful information and guidance to the relevant parties in designing an effective consumer education programs and promoting a healthy lifestyle among consumers in Malaysia. However, this study is limited by several factors that require a replication and improvement in future studies.