Effect of supply chain structure and power dynamics on R&D and market performances

This study is the first investigating the effect of supply chain structure and players’ power dynamics on a supply chain’s RD an integrated supply chain can expect improved performance. The selling price is a function of power dynamics, and is higher when RD due to its location in the middle of the supply chain, the manufacturer can directly control the overall chain. On the other hand, a R&D firm could innately be associated with marginalization issues. Therefore, it is important for the R&D firm to have a systematic understanding of the entire system. This study contributes to the literature and practice by not only bridging the gap in the previous studies but also offering important managerial implications.