Old Web
English
Sign In
Acemap
>
Paper
>
The Effect of Extrinsic Cues on Perceived Quality, Perceived Risk and Purchase Intention for Private Label Brands
The Effect of Extrinsic Cues on Perceived Quality, Perceived Risk and Purchase Intention for Private Label Brands
2013
Szu-Ying Chen
chensiying
Keywords:
Brand equity
Brand awareness
Brand management
Marketing
Brand extension
Risk perception
Business
Private label
Public relations
brand names
perceived quality
Advertising
Correction
Cite
Save
Machine Reading By IdeaReader
0
References
0
Citations
NaN
KQI
[]