Investigation and Analysis on Brand Promotion Strategy of Wenzhou Yandang Mountain Scenic

With the development of society, the pace of people’s life has become faster and faster. At the same time, people’s pressure on life and work has increased gradually, which has led to a significant increase in demand for tourism at present. To achieve physical and mental pleasure, more and more people are willing to travel through this unique way to vent their pressure in leisure time. By reviewing the relevant data of Wenzhou Yandang Mountains and combining the relevant data of the questionnaire, the tourist administration has conducted in-depth understanding and research on its existing brand promotion strategies, discovered and analyzed the problems and causes in the brand promotion strategies of Wenzhou Yandang Mountain, and proposed targeted improvement measures. This will deepen the understanding of the brand image and the value of Wenzhou Yandang Mountain by consumers and social organizations, and enhance the popularity, satisfaction, and reputation of the scenic brand to it.