Analysis of the Impact of COVID-19 on the Current Farmer’s Market Business Model and Research on its Transformation in Smoke-Free Environment

The ban on smoking creates a good smoke-free environment for the traditional farmer’s market. However,the suddenly spread COVID-19 has greatly impacted the business model of the traditional smoke-free farmer’s market.Methods: In order to realize the effective transformation of the current farmer's market, this paper uses the business model canvas of Osterwalder and Pigneur to compare and analyze the traditional smoke-free farmer's market and the smart farmer's market. Results:The study found that the new business model promoted by "Smart Farmer" can effectively solve the difficulties and problems faced by the current farmer's market. Conclusions:On the basis of this research, this paper puts forward the main direction of the future transformation of the farmer’s market business model, in order to provide a theoretical and practical basis for the intellectualized reconstruction of farmer’s market in China.