Research on the Network Marketing Model of Agricultural Products under the Background of "Internet +"

The rise of Internet technology has made the marketing model of "Internet + agricultural products" gradually mature in developed countries and promoted the development of agriculture in developed countries. China's marketing research on agricultural products started late. Based on the "Internet +" background, this article first introduced the "Internet +" background and gave a basic architecture diagram of the current online marketing platform. This study analyzes and summarizes the current major agricultural product marketing models. These agricultural product marketing models are not developed independently. Various marketing models complement each other and form an organic whole, which effectively promotes the national agricultural product sales. Finally, according to the current actual situation in China, the relevant model of agricultural product network marketing is proposed.