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The Antecedents and Consequences of Customer Engagement: An Exploratory Study on the Mobile Business in Thailand
The Antecedents and Consequences of Customer Engagement: An Exploratory Study on the Mobile Business in Thailand
2016
Theingi.
Suchira Phoorithewet
Yunmei Wang
Sikankaew Panthongprasert
Keywords:
Exploratory research
Marketing
mobile business
Business
Customer engagement
Correction
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