The Diffusion of Technologies: Concept Analysis and Relevant Examples in the Tourism and Hospitality Industry of Bangladesh

Research studies in tourism marketing and technology application suggest that the Diffusion of Innovation Theory of Rogers (Diffusion of innovations. The Free Press, New York, 1962) can be one of the most relevant and valid concept. While focusing on the basic features of this theory, this study analyses its stages. This study offers a particular reference to Bangladesh to study technology adoption in the tourism and hospitality. The study concentrates on this theory for understanding its features and critically outlines its validity for the tourism and hospitality industry of Bangladesh. The study identifies the application of Augmented Reality (AR) as an element of eMarketing in the tourism and tourism industry in Bangladesh stays as the Early Majority Stage; while, Network Structure as the most influential component in this context.