LABOR COMPETITIVENESS ACQUIRED BY UNIVERSITY STUDENTS THROUGH THE PEDAGOGICAL MEDIATION OF THEIR PROFESSORS, LA COMPETITIVIDAD LABORAL ADQUIRIDA POR LOS ALUMNOS UNIVERSITARIOS A TRAVES DE LA MEDIACION PEDAGOGICA DE SUS PROFESORES

This research addresses labor competitiveness of university students, specifically students of the Faculty of Administrative Sciences of the Autonomous University of Baja California, in Mexico. The purpose of this research is to obtain up-to-date and reliable information that supports the institution’s field of study and to make informed and efficient decisions regarding the restructuring of its curricula. This explanatory research is quantitative in nature. Labor competitiveness and pedagogical mediation are conceptualized. Pedagogical mediation is analyzed as an independent variable and labor competitiveness is analyzed as a dependent variable. A documentary research among different employment agencies is carried out to determine the indicators of competitiveness for each academic program. A survey is conducted among senior students, that were registered during the first 2015 academic term in Bachelor of Accounting, Bachelor of Business Administration, Bachelor of Computer Sciences, Bachelor of International Businesses, Bachelor of Marketing, and Bachelor of Tourism Management. The results obtained allow us to understand perceptions of students towards the pedagogical mediation done by their professors, and if this meant a contributing factor in their labor competitiveness. With the results obtained, conclusions and recommendations were made