Krizový management a jeho použití v praxi

The aim of the thesis called “Crisis management and its implementation in the company” is to assess the crisis faced by a Czech enterprise CKP Chrudim a.s. The introductory part of the thesis focuses on theoretical background related to terms such as enterprise, crisis, crisis management and financial analysis methods. The practical part uses this theory for the above-mentioned enterprise. Special attention is paid to characteristic features of the crisis and to the relevant crisis management. Subsequently, financial analysis and analysis of internal and external environment are applied to assess financial health and competitiveness of that enterprise.