MP33-02 FOCUS GROUPS VERSUS DIGITAL ETHNOGRAPHY: WHICH BETTER CAPTURES THE PERSPECTIVES OF WOMEN WITH RECURRENT URINARY TRACT INFECTIONS?

INTRODUCTION AND OBJECTIVES:Little is known about patients’ experiences and perceptions of the current management of recurrent urinary tract infections (rUTIs). The aim of this study was to compare patient perceptions of rUTIs generated through focus group discussions to what is said on social media platforms using digital ethnography. A comparison of the findings from two different methods of data collection will improve and validate our understanding of women’s experiences with rUTIs.METHODS:Twenty-nine women were recruited from a tertiary urology practice to participate in one of six focus groups. Topics discussed include UTI knowledge, prevention, treatment and impact on quality of life. Data analysis was performed using grounded theory methods. For the digital ethnography analysis, 83,589 posts from 859 websites were collected using a Java-based natural language processing platform. Two hundred randomized posts were analyzed using grounded theory methodology. The focus group and digital ethnography d...