The contradiction between self-protection and self-presentation on knowledge sharing behaviour: evidence from higher education students in Pakistan

The purpose of this study is to discover the knowledge sharing behaviour among the students of higher education by incorporating information security awareness and social capital along with the role of self-protection and self-presentation. The study is conducted in Karachi, and data were collected from 520 respondents that include students of different universities with different educational backgrounds. Further, partial least square-structural equation modelling is used to analyse the data. The result shows that general information security awareness and Information Security Policy Awareness have a positive and significant impact on threat appraisal and knowledge sharing behaviour. Social capital has a positive and significant relationship with source credibility and knowledge sharing behaviour. Furthermore, source credibility has a positive and significant relationship with knowledge sharing behaviour, whereas threat appraisal has a positive but insignificant impact on knowledge sharing behaviour.