The Influence of Theory of Planned Behavior, Religion and Halal Certification on Consumers’ Purchase Intention of Halal Food at Restaurant in Subang Jaya

This study focuses on investigating the purchase intention of Halal food at restaurants in Subang Jaya. By utilizing the Theory of Planned Behavior (TPB) and religion and Halal certification in the theoretical framework, data were collected from 323 Muslim and Non-Muslim respondents who dine at restaurants in Subang Jaya. Findings of this study show that the purchase intentions of Muslim and Non-Muslims respondents in purchasing Halal food at restaurants in Subang Jaya are influenced by attitude and religion while Halal certification has the lowest influence. This study extends the perception of the Muslim and Non-Muslim respondents in purchasing Halal food. The practical implication of this study contributes knowledge to the government agency especially JAKIM and HDC and also restaurant owners to encourage the purchase intention of Halal food in Malaysia.