Notice of Retraction The role of entrepreneur's creativity and entrepreneurial intentions on new venture legitimacy

The study tested the extent to which legitimacy mediates the effects of entrepreneur creativity and intentions on organizational reputation. Subjects are 213 Chinese new venture founders and the data, are collected by analysis contents from entrepreneurs interview records and public media. Results using Structural Equation Modeling indicated that legitimacy fully mediates the relationship of entrepreneur creativity, intent and reputation. The findings have implications for understanding how to build legitimacy in an emerging economy.