Point of Sale Donations from a Managerial Perspective: An Abstract

Customers are frequently being asked to make charitable donations at the cash register when making purchases. This growing trend of point of sale donations (POSD) brings in about $500 million for causes annually (Catalyst 2018). Research has examined consumer response to these inquiries, demonstrating mildly positive reactions (Catalyst 2018). To a far lesser extent research has examined employee response to POSD, revealing ambivalence and discomfort (Basil et al. 2018). To date, little or no research has examined POSD from the perspective of the manager who is responsible for both customer and employee experiences. Through a series of interviews this research examines managerial perceptions of POSD.