Fluxos rizomáticos: potencialidades e limites para a circulação, apropriação e criação cultural

The text is an essay that seeks to reflect on aspects related to the production, circulation and appropriation of cultural contents in the contemporary world. Initially it presents the conceptions of two authors who marked an inflection in the studies about cultural processes for defending the protagonism of the readers/consumers: Michel de Certeau and Henry Jenkins. Next, it develops aspects related to the challenges that this type of cultural protagonism has to face in the contemporary socio-technical context, related to the concepts of “culture of convergence” and “culture of the algorithm”, permeated by aspects related to the simultaneously global and local characteristics of the internet. It concludes by pointing out the political character of these processes, considering the internet as the most recent field of cultural struggles.