TRANSPORTE TERRESTRE PÚBLICO Y SU INCIDENCIA EN LA DEMANDA TURÍSTICA DEL CANTÓN SUCRE – MANABÍ

The means of transport play a preponderant role in the tourism market for this purpose, an investigation was carried out using the descriptive analytical method where the definitions of land transport and the tourist market in general and specifically of the Sucre canton were addressed, which allowed to know the object of study and its mobility in space. A diagnosis of the supply and demand of land transport was developed. The supply was taken as a sample of transports: Moto taxis, taxi cooperatives and Tosagua transport cooperative; the first two for internal service and the third for inter cantonal transportation; 40% travel for work and are not from the Sucre canton and would like to receive information in the transport units, 20% go to the beaches are foreigners, 40% are local inhabitants. In the survey of transport service providers, it was found that 25% are unaware of the resources and tourist attractions of the Sucre canton, 25% promote as a city of rest and 50% promote only the beaches. An interview was directed to the representatives of the transport cooperatives in question, 86% are willing to receive tourist guidance from the competent bodies and 14% only that it is a requirement to work. Through observation it is confirmed that there is no tourism advertising material in the transport units. It is concluded that land transport actors must provide clear and precise guidelines to the traveler, since the quality of information received by these means significantly influences the receptivity of tourism to the Sucre municipality. Keywords: Public transport, tourism, Tourist demand, Tourist, Hiker.