Research on the Effect of Health food on Consumer Purchase Intention

This study used the structural equation modeling (SEM) of SPSS and AMOS to verify the hypotheses on the correlation between various dimensions, which were all supported. The correlations were significantly positive. The results showed that the effect of consumer health concept on algae product knowledge is significantly positive, where path coefficient is 0.9, indicating that consumers with health concept are more willing to accept new algae product knowledge, thereby affecting their purchase intention on algae product.