Multiple Identification in Global Voluntary Organization: How Do Members Relate to Rotary?

This paper aims to provide a comprehensive understanding of the identification split phenomenon in global voluntary organizations. Using a sample of 525 Rotary members in Croatia, the interlocking relationship between identification with the higher and lower-level organizational category was explored. Several important findings are presented. First, consistent with the prior studies, levels of subgroup, and superordinate identification proved to be significantly different. Further, contradictory to prior research, our research indicates that member engagement is a significant predictor of organizational identification and not vice versa.