Технологии управления потребительским поведением: социальные смыслы «Стандартов продаж»

In the work the results of research into social meanings of sales technologies are presented. Empirical base of the research included situations of sellers and buyers interaction, practice of corporate training, organizational documents. Research was carried out in shops of the big Russian city. The author focuses on effective patterns of seller buyer interaction. Technologies of consumer's behaviour management are investigated.