Broad online learning EdTech and USA universities: symbiotic relationships in a post-MOOC world

ABSTRACTFrom 2012 USA universities entered new partnerships with private sector companies including Silicon Valley start-up Coursera. Coursera spearheads a new broad online learning segment of the fast growing global ‘educational technology’ (EdTech) sector. They offered free ‘massive open online courses’ (MOOCs) for global, universal learner audiences. Since 2015 several USA universities and Coursera expanded into ‘post-MOOC’, paid, accredited online modules and full degrees. We frame these post-MOOC developments as shaped by dynamic EdTech/university relationships and argue universities have been actively, and willingly, re-shaping higher education with EdTech; they are not passive victims of a potentially disruptive global ‘MOOC phenomenon’. Our argument builds on interviews at six highly committed USA universities and at Coursera. These reveal rationales for post-MOOC developments related to: actions and attitudes of university actors; university resources; differing teaching subject areas; and exclus...