Structural sampling: A technique for illuminating social systems

In this chapter we discuss a sampling technique that has been employed in recent works, but has yet to be delineated as a distinct methodology: “structural sampling.” Structural sampling allows the investigator to illuminate the inner-workings of a social system by interviewing actors in a variety of roles and making comparisons across multiple levels of analysis. We describe the technique of structural sampling and its purpose, elucidate the benefits and challenges of structural sampling, provide several examples to illustrate potential uses of this technique, and situate structural sampling in the context of extant qualitative research methodologies.