Study on the Influencing Factors of Short Video Users' Subjective Well-Being.

As one of the types of mobile social media, short video has a huge number of users in China, which is over 873 million, accounting for 88.3% of the total number of Internet users by December 2020. The purpose of this study is to understand the emotional and psychological state of users in process of using short video and improve the subjective well-being level of the users. Methods: The Study conducted in-depth interviews with 12 short video users to explore the factors that affect the subjective well-being of short video users. Results: (1) The influential factors affecting the subjective well-being of short video users in the process of using social media usage were information overload and social pressure in environmental factors; physical condition, emotional state, aesthetic fatigue, social comparison, fear of missing out, self-expectation and self-control in personal factors; passive use and diving factors in behavioral factors; (2) It was further generalized that boredom proneness and time management proneness are the two most important factors that affect users’ subjective well-being. Conclusion: The most important factors influencing the subjective well-being of short video users are boredom proneness and time management proneness.