Examining Consumer Responses to Calorie Information on Restaurant Menus in a Discrete Choice Experiment

The 2014 U.S. Food and Drug Administration final rule requires information on the calorie content of food items to be clearly displayed on menus. In light of this, RAND researchers designed an online survey that looked at how the provision of calorie information on restaurant menus affects consumers. The survey collected data on sociodemographic characteristics, attitudes toward food, and use of nutrition and calorie labels.