STRATEGY TO CREATE SAVING INTENTION AT SHARIA BANKINGBY REPUTATION

Indonesia as the biggest country in term of number of population and land among other South East Asian countries is a very attractive market to producers sharia Banking. Bandar Lampung City, Lampung province becomes the small city in Indonesia which 92% of the population is muslim. Thus, Banking Sharia attempt to offer good reputation. Customers on the other hand perceive it differently. As the result their saving intention not only based on promotion but also expand to reputation from a bank. The aims of this research is to prove and develop customer’s perception on reputation, toward saving intention. Data derived from questionere of 97 respondents are collected using descriptive-verificative method. Further, we use SPSS to analyze the data. The main finding of the research is people in Bandar Lampung City perceives reputation sharia bank as the main consideration on their saving intention. Reputation are considered to be a specific consideration on their saving intention. So, the banking sharia should take these findings into consideration when making saving products. Keywords: reputation, saving intention, sharia bank.