Method and apparatus for transmitting broadcast, method and apparatus for receiving broadcast

[Problem] It is hard to apply the A-VSB transport system to a mobile broadcast. [Solution] Provided are a method and apparatus for transporting a broadcast and a method and apparatus for receiving a broadcast. In the method of transporting a broadcast service for mobile communications, the method includes generating an encapsulation packet including configuration information adaptive to application data that is to be transmitted and the application data; generating transport packets having data regarding the encapsulation packet by dividing the encapsulation packet into predetermined-sized packets, where the transport packets include information regarding the structures of the transport packets; and generating service configuration information including information set about a channel having the transport packets, and including the service configuration information in a service information channel at a predetermined location from among at least one transport channel on a transport stream. Accordingly, it is possible to efficiently use a data region and increase the speed of data transmission.