Research of Customer Product Form Preference based on Kansei Engineering

With the change of customers' aesthetic taste, product form design is becoming one of the most active research directions in product design theory. However, customers' perception preferences are processed by the cognition-feedback program which is complex, and also different customers' preferences vary. Taking the similar customers as the breakthrough point, this paper takes the form design of the toaster as an example. Through the induction and analysis of its form features, the relationship between the customer and the product form preference is studied by the inductive study of Kansei Engineering. Using the analytic hierarchy process, we build a model of influencing factors for the difference of the toaster form, quantify customer's perceptual cognition of product form features to solve the model. It is proved that the method is practical and effective to provide a valid method for finding and predicting personalized and differentiated product form preferences.