Conducting Ethical Research With Big and Small Data: Key Questions for Practitioners

The focal article (Guzzo, Fink, King, Tonidandel, & Landis, 2015) sought to “raise awareness and provide direction with regard to issues and complications uniquely associated with the advent of big data,†(p. 492), and we commend their success in offering Society for Industrial and Organizational Psychology (SIOP) members a solid foundation and resources on which to draw. Our aim here is to extend their position, particularly to drive the conversation toward concrete recommendations for how industrial and organizational psychologists (I-Os) working in industry can apply the principles set forth in the focal article in our day-to-day work, specifically around the issue of avoiding ethical missteps in this new landscape.